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Sponsorship Guidelines

The law permits a non-profit organization such as PTA, without payment of income taxes and without risking loss of tax exemption, to receive corporate sponsorships. To learn more about sponsorship versus endorsements, click here.

Follow PTA’S Noncommercial Policy

  • Do not make a qualitative judgment on the sponsor’s products or services.
  • Do not include comparative language or language that implies good quality in the acknowledgment.
  • Do not permit the sponsor to write the acknowledgment of thanks.
  • Do not ask your members or the public to buy the products or services of the sponsor.
  • Do not advertise a product or service.
  • Do not endorse a product or service.

 

Permissable Activities

  • Give the corporate sponsor an acknowledgment of thanks in return for the donation. "Thanks to the following donors for their sponsorship of xyz".
  • Identify the sponsor’s name, a picture of their product, an address, phone number, web page.
  • Include the logo or slogan of the sponsor for example: “Ford, Where Quality is Job One” or “Ford, Makers of Lincoln Mark VII”.
  • Provide free product samples. For example, it is acceptable to have a banner which states, “Pepsi: Valued sponsor of the California State PTA Convention – free samples at Booth 56″

Prohibited Activities

  • Do not include any comparative statement such as, “MCI is better than AT&T!” or “Chevy: Best Car in America!”
  • Do not call for someone to buy, rent, sell, or lease a product. For example, “List your home with Century 21 today!” or “Wells Fargo: Open an account today!”
  • Do not hang a banner which states, “PTA hates Coca-Cola and loves Pepsi.”
  • Do not provide pricing info as that is generally considered advertising.  In the case of membership perks, focus on benefits of PTA membership with discounts and savings resulting from sponsorship...not a specific price being promoted.